Google AdSense Matched Content Unit

How To Make Google AdSense Matched Content Unit

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Recently this morning I bumped on the notification from Google when I opened my Opportunities tab on my Google AdSense account. I believe you can see the very same notification like mine on your Google AdSense account by going to Optimization > Opportunities. Google AdSense Matched Content Unit works like its name describes, sending you ads that matched your contents.

It’s not a new thing for SEO and SEM activist since there is also some other Ads agency offering the same advertisement method. Even before Google launched this Matched Content Unit. You can see some of them on gossips and software download websites. But, most of the contents are mostly from HOAX to some impossible life hacks, such as getting rich with a single click (if this really happens, I would be writing this article from my own planet, or an AI will be writing this… also on my own planet).

Everything you need to know about AdSense, SEM, and SEO

Increase your earnings

You can also show ads, so you earn money while promoting your content.





A great way to promote your content

Matched content promotes your articles, so visitors see more of your content and stay longer on your site.





More page views

Our study showed that page views increased by 9% on average, and time spent on site by 10%

Interesting, Right? Let’s Start Making Google AdSense Matched Content Unit

To create a new Matched content unit:

  1. Sign in to your AdSense account.
  2. In the left navigation panel, click My ads.
  3. Click +New ad unit.
  4. Select Matched Content.
  5. Use the drop-down in the upper corner of the preview area to see which of your sites are eligible for Matched content.
  6. Give your Matched content unit a name.
  7. In the “Style” section, change the style of your Matched content unit to match your site.
  8. In the “Size” section, choose an ad size that fits your layout.

Also read: AdSense in WordPress

Please note that you will only see this option if your web is eligible to show this Ad Unit. Follow this step to find out:

To check the eligibility of your site:

  1. Sign in to your AdSense account.
  2. In the left navigation panel, click Settings.
  3. Click My sites.
  4. Under “My sites”, click Matched content.
    If you don’t see Matched content under “My sites” then you’re not currently eligible to use the Matched content.
  5. On the “Matched content” page, check to see if your site is listed:
    • If your site is listed, you may place Matched content units on any of its pages.
    • If your site isn’t listed, then it’s not currently eligible for Matched content.

If at least one of your sites is eligible, you’ll see the option to create Matched content units under the My ads tab in your account.

Google AdSense Matched Content unit will also cover your subdomain. So, if you have let’s say, then will be included as one of the eligible sites.

Also, read: Illegal Way to Cheat AdSense

If you own multiple sites

If you’re a publisher with multiple sites, you might find that only some of your sites are eligible for Matched content. In this case, we ask that you only place Matched content units on your eligible sites. If you place Matched content units on ineligible sites, then we won’t be able to populate the units with recommendations.


Basically, Google AdSense Matched Content Unit offers the same result as if we put our internal link on the articles. See the “Also reads” link I put here? But, it also enables you to monetize your link instead of merely just opening a new page.

Just my 2 cents. Wanna show me yours?